Shoes Of The Day

These are the ShoesOfTheDay….probably for the entire month of April. Amazing.  Thanks Treehugger!

No, we’re not talking Wayne Newton, if so this would be a cowboy boot review. We’re talking Sir Isaac Newton and a company that has built their shoe brand around Newton’s first law of Motion. Yeah, the law that states that an object at rest remains at rest and an object in motion remains in motion…etc. Shoes that remain in motion?

I don’t know about you, but I have yet to wear a pair of running shoes that say, “come-on, keep on going, you’re not tired, you feel great.” These days, I get tired just lacing up my running shoes. I just want to know, where were these shoes when I had to run the timed mile run in 7th grade 20+ years ago– probably in Coach Swenson’s “secret closet.” Jeff, you were there. Yeah, that’s for another day.

It is interesting to read and hear about trends and buzz-words in the news: “green” in building, “organic” in food, and “barefoot” in shoes. Get off your heels and run on your forefoot - that is what they say at Newton Running. (Running-man stick-figures not included.) However, if you run in cowboy boots, stay on your heels and just be careful to not damage your spurs.

Be prepared to spend a minimum of a Benjamin and a Grant for this shoe technology. Better yet, get your grant, pay for these shoes, and go running.

Enjoy the shoes of the day that stay in motion….the MEN’S CUSHION RACER by Newton Running.

Breaking Shoe News: Under Armour, the performance apparel company looks to the future with footwear claiming “the game has changed and the future is ours.” Can’t wait to see these shoes.

The new Under Armour shoe touts the following: Power. Power meaning “domination and explosion.” Further power is defined by “The ultimate power player trains for maximum vertical performance” Dwight Schrute needs this Shoe! Speed. Speed meaning the “fastest in the game.” Fastest? I wonder how they tested this. With automobiles it is obvious, bigger engine, more horse power and worse gas mileage = faster. Not sure how they are going to get more ponies under the tongue! Finally Evade. Evade meaning “lateral supremacy, the player who dominates with quick cuts trains for lateral supremacy.” Yes, this is definitely Dwight Schrute’s Shoe!

Under Armour will be running a commercial during the Super Bowl this year — and if your looking for comedy, you won’t find it here, they don’t want to do funny this year. Stay tuned because the first ad will come about one week before the Super Bowl and the new Under Armour shoe makes its debut on May the 3rd.

See the UA Evade Proto here.

If Under Armour is really making a shoe, shouldn’t it be called “OA” — for Outer Armour?

Need some holiday cheer? Here is the perfect justification to go and buy yourself a pair of shoes! I was reading an interesting article today and I have included it for your viewing pleasure.

A special thanks to Leslie LoBue for this article

“UNDATED (WJRT) — (12/11/07)– If you are having back pain, believe it or not — your feet may be to blame.

HealthFirst reporter Leslie LoBue says relief may be just a shoebox away.

From high heels, to as low as they go, women have had a long love affair with shoes. But fashion and function don’t always mesh.

On this high-tech runway, podiatrists get to the bottom of a patient’s pain. Force plates imbedded in the floor measure pressure points in the foot.

One other common problem, heel pain, is often caused by walking in completely flat shoes.

“Every shoe I buy has a little heel. I don’t wear anything flat,” said Rita Schlessinger.

For some patients, a new style may be just what the doctor ordered. Podiatrist Kathya Zinzer says they have to fit the person who’s going to wear them.

“Every person is an individual, and every footprint and foot type is like your own basic fingerprint. So every shoe type is going to be different for different patients.”

With this motion detection system, cameras on the outside of the runway send out infrared light. They reflect movement of sensors placed on patients’ ankles, toes and legs. That provides a 3-D image of the patient in mid-stride.

“A lot of patients who come in to see us, come in and are having a lot of lower back pain or knee pain, and it really starts from the foot,” said Zinzer.

Doctors say any heel over two inches changes the body’s center of gravity. Over time, some patients may begin to feel the effects, but that doesn’t mean high heels have to take a hike.

By occasionally switching styles, you’ve got a better chance of staying pain and injury free.

The Gait Study Center at Temple University is considered one of the most advanced labs of its kind in the world.

Their technology can also be used to help you find the right running shoe.”

Why — because we are interested in more than simply talking about shoes, we care about the feet that go in them too, thats you!

Go and buy some new shoes - do it in the name of health, holidays or just because your friends at shoesoftheday.com recommended it.

Enjoy your shoes of the day, now go and get another pair.