GoLite Footwear Introduces Baretech Better Than Barefoot

Today GoLite Footwear announced their take on barefoot running.  Below is the press release:

August 11, 2010, Newmarket, NH – GoLite Footwear introduces a unique new approach to the barefoot running trend. The BareTech platform was created with Go Lite’s philosophy, which is based on the notion that footwear should complement the design of the human body. This humanistic approach to product design has led to the development of GoLite’s breakthrough BareTech platform. This idea is the basis for a line of footwear that works together with the natural human gait instead of trying to alter it.

Engineered to complement the mechanics of the human foot, but with functional protection and stability control, the BareTech concept fundamentally changes several established practices in performance footwear design: heel lift, heel flare, and midsole construction.

BareTech combines GoLite Footwear’s Soft Against the Ground Technology with a completely neutral last so that the heel is on the same plane as the metatarsals, as nature intended. The aggressively contoured design of the last spreads pressure evenly across the bottom of the foot, eliminating the need for thick midsoles. And the asymmetrical upper design works with the natural shape of the foot, allowing the toes to
splay naturally.

The elimination of heel flare and the undercut heel replicate the curve of an actual heel, delaying footstrike and reducing “foot flap” and instability.

Our new series of GoLite shoes designed on the Baretech platform provide the smoothest, most stable, most natural ride ever experienced in an outdoor performance shoe. BareTech is featured throughout the GoLite Footwear line, from the new Class 1 Trail Runners to Fastpacking, to Multi Sport to Travel, as everyone can benefit from a more natural stride.

Don’t go barefoot…go BareTech. It’s better than barefoot.

Complete BareTech Features:
• Completely neutral last
• No heel lift
• Anatomically contoured insole distributes pressure
• Undercut heel
• Anatomically correct last reflects foot shape
• Asymmetrical, anatomically correct upper
• Roomy toe box for metatarsals
• Soft Against the Ground Technology for comfort, stability and shock attenuation

Links
GoLite Footwear: http://www.golite-footwear.com (new site coming in September)
Soft Against the Ground Technology and BareTech video: http://bit.ly/cpMH6y

About GoLite Footwear
GoLite Footwear designs and manufactures “improbably light” shoes, especially for people who live to be in the outdoors. GoLite’s “Soft against the Ground” suspension system effectively turns the traditional shoe upside down to provide greater stability and traction while enhancing overall protection and performance. GoLite delivers a complete line of off road adventure shoes including trail runners, light hikers, technical travel shoes and rejuvenators. For information on the full line of GoLite footwear, please log onto http://www.golite-footwear.com or contact Vivian Lefebvre at 877-610-8870 or vlefebvre@newenglandfootwear.com

Visit GoLite here.

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One Response to GoLite Footwear Introduces Baretech Better Than Barefoot

  1. VIvian says:

    Neat, I just read about barefoot running. But it only sounded good for grass, sand, and soft surfaces.

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