Shoes Of The Day

Breaking Shoe News: Under Armour, the performance apparel company looks to the future with footwear claiming “the game has changed and the future is ours.” Can’t wait to see these shoes.

The new Under Armour shoe touts the following: Power. Power meaning “domination and explosion.” Further power is defined by “The ultimate power player trains for maximum vertical performance” Dwight Schrute needs this Shoe! Speed. Speed meaning the “fastest in the game.” Fastest? I wonder how they tested this. With automobiles it is obvious, bigger engine, more horse power and worse gas mileage = faster. Not sure how they are going to get more ponies under the tongue! Finally Evade. Evade meaning “lateral supremacy, the player who dominates with quick cuts trains for lateral supremacy.” Yes, this is definitely Dwight Schrute’s Shoe!

Under Armour will be running a commercial during the Super Bowl this year — and if your looking for comedy, you won’t find it here, they don’t want to do funny this year. Stay tuned because the first ad will come about one week before the Super Bowl and the new Under Armour shoe makes its debut on May the 3rd.

See the UA Evade Proto here.

If Under Armour is really making a shoe, shouldn’t it be called “OA” — for Outer Armour?

Time for some feel good shoes - shoes with a cause!

This is a story from Wilmington, DE.  Thanks for the great news story Lauren.

Enjoy the MLK shoes ’story’ of the day:

“WILMINGTON, Del. - January 21, 2008 — Shoes filled a gymnasium in Wilmington today. Some were brand new, but most were gently used.

Members of the New Castle County chapter of Jack and Jill of America, the nation’s oldest and largest African-American family organization. On this day in honor of Dr. King, they kept the spirit of public service alive by conducting a shoe drive.

Bags filled with shoes came in, and then there were those shoes that the children collected on their own. Some hosted parties, while others called on local churches They prayed for them and there were shoes all over the altar. People were bringing in bags and boxes,” said Eboni Coger, 16.

“For my birthday, instead of presents, I asked if we could get shoes,” said 8-year-old Camryn Lane.

Children and parents worked side by side. Hundreds of shoes had to be matched up, tied together and sorted for a final count.

“The children of Jack and Jill are proud to say we have collected 2,436 shoes,” proclaimed 8-year-old Kennedy Crowder.

And the count kept rising. All of the donations will be given to an organization called Shoes to Share, which ships them to impoverished countries like Haiti.

“These shoes will help a lot of people. I think that they’ll do a lot of good,” said Mackenzie Snead.

The shoe drive drives home the point that it is up to people like these children to keep Dr. Martin Luther King Jr.’s dream alive.

“I think Dr. King would be very proud of us,” said Dylan Granger.

“I think he’d like it because we’re all giving a piece of something to the community, giving back in a way,” said 17-year-old Dylan Granger.

Giving back and remembering Dr. King’s dream.”

Look no further — these are the shoes for 2008.  The shoes of the day, the 2008 Air Cardgage!

Obama and Huckabee come out with a win in Iowa Caucuses. However, I found an article about two real
winners in Iowa — they are two second grade teachers and their classes from Walnut Hills Elementary School. Everyone talks about the desire to “change” or to do something about the war in Iraq, but these wonderful young people are really DOING something by helping other children in the war-torn country by sending them shoes. They collected more than 60 pairs of shoes, wrapped them up in Christmas wrapping and shipped them off to Iraq. The complete article can be found here. Nothing says “victory” like a new pair of shoes!

This the shoes of the day “shoe-caucus award” goes to Kami Clark and Robin Julseth!